A ladder is a means of reaching a higher level. A red ladder sounds like “red-letter” (“of special significance”).
No one wears red because they want to be overlooked. The color red is all about drama and impact.
Also: a “Ladder Company” is an integral part of a larger fire department team – highly trained first responders that go into the buildings of an active fire. As people who love problem solving and working under pressure, you can rely on us to both prevent and put out the “fires.”
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